ABOUT US
Where Partnership, Creativity, and Commitment Come Together
Why Choose Brentwood Originals
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With decades of category expertise, we design smart assortment strategies informed by trend insights and national sales data.
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Proudly committed, we lead the industry in American manufacturing filling capacity, delivering faster turnaround and lower shipping costs.
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Our inventory planning delivers accurate forecasting and reliable supply, even in uncertain times.
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With in-house compliance teams, we uphold the highest standards of quality and regulatory compliance.
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We build long-term partnerships with major U.S. retailers and champion ethical, responsible sourcing across our supply chain.
Brand Values
At Brentwood Originals, our values drive everything we do — from product design to delivery.
Customer Focused
We listen, learn, and deliver - putting your needs at the heart of everything we do.
Your Goals, Our Mission
Collaborative
Great ideas come from great teamwork. We build together, succeed together.
Built on Partnership
Transparent
Honest conversations. Clear decisions. No surprises.
Clarity at Every Step
Creative
Turning fresh ideas into powerful solutions.
Innovating with Purpose
Committed
We go the extra mile - every time, no exceptions.
Excellence in Every Detail
Sustainability
Our Commitment
We are dedicated to protecting the environment and transitioning to sustainable practices through smart management, strategic investments, and expert guidance. We aim to reduce our carbon footprint efficiently and transparently, working closely with our retail partners to support sustainable sourcing. We prioritize suppliers who embrace innovation and eco-friendly practices, ensuring long-term growth and positive environmental impact.
Our Achievements
We are proud members of the Climate Leaders Small Business Network, an EPA-backed initiative to help companies reduce their carbon footprint. We are committed to cutting emissions over a five-year period. Participating companies track greenhouse gas emissions, set ambitious reduction goals, and report progress annually. Through this initiative, Brentwood Originals is recognized as a leader in corporate environmental responsibility.
Transparency in Our Supply Chain
We are committed to ethical sourcing and fair labor practices. Our Supplier Code of Conduct (CoC) ensures safe, fair, and humane working conditions across our supply chain. Our factories must acknowledge and comply with our CoC, which includes semi-announced third-party audits at least once a year. We believe that ethical manufacturing leads to superior products. We take pride in partnering with suppliers who share our values and commitment to responsible business practices.
Our Story
Leading the Home Textile Decor Market for over 65 years in Product Innovation, Performance, and Partnership
Brentwood Originals was founded in 1958 by Hal Alden in Los Angeles, initially selling decorative pillows and bedspreads. Mel Rosenthal soon joined the team, leading sales for 40 years and helping drive the company’s rapid growth through bold importing strategies, first from Japan, then India, and by 1973, China. This expansion prompted Hal securing one of the first U.S. business visas granted after President Nixon’s historic visit to China. Hal’s hands-on leadership and skilled negotiations overseas laid the foundation for Brentwood’s early success.
As the business grew, Brentwood developed over a million square feet of distribution space across three U.S. locations. Still family owned, the company has expanded its product range beyond decorative pillows to include throws, papasans, poufs, foam furniture, couch protectors, outdoor cushions, pet beds & accessories serving major retailers nationwide with quality and innovation.
